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Game-Based Marketing: The Ever-Growing Trend in Social Media

How collecting, points, access, status, rewards, and the like are helping companies successfully "game-ify" their marketing.

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Think Global Opportunity, Act Localeze; Persistent IDs Check-in To Twitter...

Challenge' networks such as SCVNGR also stand to do well as the social buzz leveraged from a treasure hunt, can now be accurately leveraged across the web. Their "Persistent ID" (PID) system has been...

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Discovering the Right SoLoMo Formula

The mobile discovery trend is taking on new forms with growing smartphone penetration, and a Groupon-fueled hunger for the deals infused with apps carrying the social, local, mobile (SoLoMo) banner.

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Local Deals: The Platypus of the Post PC Era

Is the deals space imploding? Evidence of an impending fatality has been over exaggerated and in some cases misreported. The daily deals space will look a lot different in two years, but it won't be...

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Google Analytics Tracking 400+ Websites for New Social Reports

The new Social Reports in Google Analytics compile and analyze social activity data from more than 400 social services, with advanced tracking of their Social Data Hub partner sites. See which sites...

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